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Fast-Growing Professional Services Firms See Results From Partnership Marketing
Professional services firms – spanning industries such as consulting, accounting and financial services, and technology – use an average of around 10 marketing techniques to grow their businesses,...
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How Are Mobile Owners Making Purchases Using Their Devices?
Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study...
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Enterprise Organizations Focus on Personalized Marketing to Meet Customers’...
Only 1 in 4 business leaders believe that customers are loyal, while 62% feel that the concept of loyalty is close to – if not already – obsolete, according to a Forbes Insights study [download page]...
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US Ad Spend Trends, by Medium, in 2016
In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently...
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Which Emotions Do Consumers Identify With Positive Experiences and Loyalty?
Emotional resonance has a keen role to play in marketing, driving areas as diverse as video advertising effectiveness to premium product perceptions. With the customer experience such a keen focus...
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Are Viewers Watching Business-Related Videos to Completion?
Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played – and played long enough for the message to get across. New...
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Global Sponsorship Spending Set For 4.5% Rise This Year
Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady...
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The Channels and Content Types B2B Marketers Say Are Generating Leads and...
Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads – but it’s also a bigger challenge. That’s according to DemandWave’s 6th annual State of B2B...
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Valentine’s Day Spending to Drop From 2016 Record
Total spending on Valentine’s Day is projected to reach $18.2 billion this year, representing a $1.5 billion drop from last year’s record $19.7 billion, according to the National Retail Federation...
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Which Industries Had the Highest Cart Abandonment Rates in Q4?
More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That’s according to...
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